This award is given to a Journal of Marketing article that has made a significant contribution to the advancement of the practice of marketing. It is cosponsored by the American Marketing Association and the Marketing Science Institute.
Eligibility
The AMA/Marketing Science Institute/H. Paul Root Award award is given to a Journal of Marketing article published in the most recent full calendar year that has made the most significant contribution to the advancement of the practice of marketing.
History
This annual award honors past AMA Board Chair H. Paul Root. In addition to being an active member of the AMA, Root served as President of MSI from 1990 to 1998. The award is given to an article that has made a significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the American Marketing Association and the Marketing Science Institute.
Process
- A vote by Journal of Marketing’s ERB, AE, and Advisory Committee members will be conducted on all eligible articles (listed in order of appearance in an online survey along with abstracts). Each voter can select up to five articles. Editorials, commentaries, or other invited articles are not eligible for this award.
- Articles receiving the highest number of votes will be selected as finalists with the final number dependent on the distribution of the votes; typically, no more than five finalists are selected.
- The author(s) of each finalist article will be asked to write a 750-word statement in support of their article’s nomination.
- The EIC will form a three-member committee from JM Coeditors, Past JM Editors, Advisory Committee members, and senior AEs. A current JM Coeditor will chair the committee. Upon selection, each member confirms they have no conflict of interest. JM’s conflict policy includes: You are presently a co-author or have previously coauthored a paper with any of the authors; any of the authors was or is your thesis advisor; any of the authors is a business partner or relative; any of the authors is from your institution; and any of the authors is currently or was formerly one of your PhD students, per AMA policy.
- The award committee will make the final award selection and notify the EIC. AMA then announces and publicizes the winner and finalists.
Recognition and Benefits
The award will be presented at the upcoming Summer AMA Academic Conference.
AMA Foundation
As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
Previous Recipients
| 2023 Simone Wies, Alexander Bleier, and Alexander Edeling “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement” +Award Announcement |
| 2022 Yong-Chin Tan, Sandeep R. Chandukala, and Srinivas K. Reddy “Augmented Reality in Retail and Its Impact on Sales” +Award Announcement |
| 2021 Stephen J. Anderson, Pradeep Chintagunta, Frank Germann, and Naufel Vilcassim “Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda” + Award Announcement |
| 2020 Yashoda Bhagwat, Nooshin L. Warren, Joshua T. Beck, and George F. Watson IV “Corporate Sociopolitical Activism and Firm Value” + Award Announcement |
| 2019 Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales “Knowing What It Makes: How Product Transformation Salience Increases Recycling” + Award Announcement |
| 2018 Xuan Liu, Savannah Wei Shi, Thales Teixeira, and Michel Wedel “Video Content Marketing: The Marketing of Clips” |
| 2017 Hannes Datta, Kusum L. Ailawadi, and Harald J. van Heerde “How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?” |
| 2016 Michel Wedel and P.K. Kannan “Marketing Analytics for Data-Rich Environments” |
| 2015 Ya You, Gautham G. Vadakkepatt, and Amit M. Joshi “A Meta-Analysis of Electronic Word-of-Mouth Elasticity” |
| 2014 Hyoryung Nam and P.K. Kannan “The Informational Value of Social Tagging Networks” (July 2014) |
| 2013 Sam K. Hui, J. Jeffrey Inman, Yanliu Huang, and Jacob Suher “The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies” (March 2013) |
| 2012 Florian Stahl, Mark Heitmann, Donald R. Lehmann, and Scott A. Neslin “The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin” |
| 2011 Philipp Schmitt, Bernd Skiera, and Christophe Van den Bulte “Referral Programs and Customer Value” |
| 2010 Amit Joshi and Dominique M. Hanssens “The Direct and Indirect Effects of Advertising Spending on Firm Value” |
| 2009 V. Kumar and Denish Shah “Expanding the Role of Marketing: From Customer Equity to Market Capitalization” |
| 2008 Joseph Johnson and Gerard J. Tellis “Drivers of Success for Market Entry into India and China” |
| 2007 Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen, and Lerzan Aksoy “A Longitudinal Examination of Net Promoter and Firm Revenue Growth” |
| 2006 Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr. “Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation” |
| 2005 Werner Reinartz, Jacquelyn S. Thomas, and V. Kumar “Balancing Acquisition and Retention Resources to Maximize Customer Profitability” |
| 2004 Roland T. Rust, Katherine N. Lemon, and Valarie Zeithaml “Return on Marketing: Using Customer Equity to Focus Marketing Strategy” |
| 2003 Werner Reinartz and V. Kumar “The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration” |
| 2002 Roland T. Rust, Christine Moorman, and Peter R. Dickson “Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both” |
| 2001 Rakesh Niraj, Mahendra Gupta, and Chakravarthi Narasimhan “Customer Profitability in a Supply Chain” |
| 2000 Lee G. Cooper “Strategic Marketing Planning for Radically New Products” |
| 1999 Anil Menon, Sundar G. Bharadwaj, Phani Tej Adidam, and Steven W. Edison “Antecedents and Consequences of Marketing Strategy Making: A Model and Test” Ramarao Desiraju and Steven M. Shugan “Strategic Service Pricing and Yield Management” |
| 1998 Rajendra K. Srivastava, Tasadduq Shervani, and Liam Fahey “Market-Based Assets and Shareholder Value: A Framework for Analysis” |
| 1997 Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, Stacy Wood “Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces” |
| 1996 Glen L. Urban, Bruce D. Weinberg and John R. Hauser “Premarket Forecasting of Really-New Products” |
| 1995 Roland T. Rust, Anthony J. Zahorik, and Timothy L. Keiningham “Return on Quality (ROQ): Making Service Quality Financially Accountable” |
| 1994 Stephen J. Hoch, Xavier Drèze, and Mary Purk “EDLP, Hi-Lo, and Margin Arithmetic” |
| 1993 Louis P. Bucklin and Sanjit Sengupta “Organizing Successful Co-Marketing Alliances” |
| 1992 Frederick E. Webster, Jr. “The Changing Role of Marketing in the Corporation” |
| 1991 Paul E. Green “Segmenting Markets with Conjoint Analysis” |
| 1990 Ajay K. Kohli and Bernard J. Jaworski “Market Orientation: The Construct, Research Propositions, and Managerial Implications” |
Learn more about the Journal of Marketing and how you can support scholarly research through the AMA Foundation.