Falon Fatemi first made waves in Silicon Valley when she was hired by Google at age 19. Six years later, she left to become an intermediary in the world of startups, facilitating key introductions between talent and investors. This specialized skill led her to create her own company, Node, which for the past two years has operated in secret with backing from tech luminary Mark Cuban and others. Node recently emerged from stealth mode in July to report more than $16 million in financing and a roster of clients who claim to have earned $100 million using the platform.
Node relies on many proprietary algorithms to “accelerate serendipity.” Put less whimsically, it aspires to draw connections between users and companies that go unnoticed by traditional lead generation. If successful, Node could revitalize B-to-B marketing and prove to be a defining link on the path to advanced artificial intelligence. Marketing News spoke with Fatemi, who pitched Node with empathic declarations it would change the industry.
Q: Using back-of-the-envelope terms, can you describe what exactly Node does?