Marketing Job Titles

A rundown of the general duties and responsibilities associated with the most common marketing job titles

If you search employment websites for the term “marketing,” the screen fills with every imaginable variation of the career.

The following sample job descriptions are pulled from commonly associated responsibilities found in job listings. Depending on the business, you may find variations in every job description.

Marketing Assistant

Duties and responsibilities:

• Track existing marketing campaigns and analyze results.
• Develop strategies to improve existing and past marketing efforts.
• Coordinate market research studies via multiple methods, including phone surveys and online applications.
• Analyze data compiled from questionnaires and other market research.
• Assemble and present reports that collect and analyze market research data by consolidating, summarizing and formatting information into formats that optimize readability.
• Analyze data to uncover industry trends.
• Compile and distribute relevant financial and statistical information.

Requirements and qualifications:

• Bachelor’s degree in marketing, business or related field.
• Previous experience in sales or marketing preferred.
• Commercial awareness of the industry and current developments.
• Receptive to opportunities for continuing education and professional development.

Marketing Coordinator

Duties and responsibilities:

• Conduct research and analyze customer behavior.
• Creatively envision macro and micro needs to design and implement successful marketing campaigns.
• Manage effective tracking systems for online marketing activities.
• Identify and analyze competitors.
• Prepare reports via the collection and analysis of sales data.
• Collaborate with the design department.

Requirements and qualifications:

• Bachelor’s degree in marketing or relevant field.
• Proven success and significant work experience as a marketing coordinator or similar role.
• Solid working knowledge of traditional and digital marketing tools.
• Experience with multiple research methods and use of data analytics software.
• Expertise with SEO/SEM campaigns.
• Familiarity with necessary CRM and content management system software.

Marketing Associate

Duties and responsibilities:

• Develop and implement strategies with marketing team.
• Gather and analyze consumer behavior data in web traffic and rankings.
• Generate reports on marketing and sales metrics; compile forecasting reports.
• Improve reach to customers through SEO campaigns.

Requirements and qualifications:

• Bachelor’s degree in marketing, business, statistics or relevant field preferred.
• Two years’ experience as a marketing associate, marketing assistant or related position.
• Significant experience with SEO/SEM campaigns and digital tools.
• Superior computer skills, including marketing technology applications.

Marketing Manager

Duties and responsibilities:

• Create and implement marketing strategies to meet business goals.
• Hire and train marketing and sales staff.
• Manage marketing team, delegate work, track progress and provide feedback to aid in growth.
• Oversee market research to inform marketing strategies and product development.
• Maintain marketing budget.
• Analyze competition.

Requirements and qualifications:

• Bachelor’s degree in marketing, business, statistics or relevant field preferred.
• Experience as a marketing associate, marketing assistant or related position.
• Significant experience with a range of advertising campaign types.

Communications Manager

Duties and responsibilities:

• Create and implement social media strategies.
• Create and manage company newsletters.
• Identify opportunities for media and press coverage.
• Ensure all messaging and content fits within brand guidelines.
• Manage or oversee all marketing communication channels.

Requirements and qualifications:

• Bachelor’s degree in marketing, business, statistics or relevant field preferred.
• Experience in marketing, public relations, or related field.

Digital Marketing Manager

Duties and responsibilities:

• Manage company website.
• Oversee management of all digital channels.
• Manage day-to-day messaging; update and manage company blog, e-newsletter and social media.
• Conduct and report analysis of site and social traffic.
• Establish and monitor ROI and KPIs.
• Create, maintain and implement digital marketing and editorial calendars.

Requirements and qualifications:

• Bachelor’s degree in marketing, communications or related field.
• Five to seven years’ experience in marketing; three-plus years of digital marketing experience.
• Understanding of e-commerce, pay-per-click, SEO and SEM.
• Knowledge of media-editing software; working knowledge of web design principles, best practices and content management platforms.
• Familiarity with analytical tools such as Google Analytics and Webmaster Tools.

Content Marketing Specialist or Coordinator

Duties and responsibilities:

• Create content, often for a target audience.
• Create content strategies following brand and company guidelines.
• Support SEO through intentional content development.
• May be asked to design graphics, edit video, or create other forms of content beyond written.
• Create and maintain a content calendar.

Requirements and qualifications:

• Bachelor’s degree in marketing, communications, journalism, or related field.
• Understanding of SEO writing.
• Strong research and writing skills.

Brand Ambassador

Duties and responsibilities:

• Represents an organization, company or brand.
• Skilled in social media and able to communicate information about products and services online effectively.
• Generate, share and reply to online reviews in a positive and open manner.
• Work trade shows as a spokesperson for the company.
• Network and gain the trust of potential customers and partners.
• Understand employer’s products and services and able fully inform potential customers about them.
• Use word-of-mouth marketing techniques, such as referral incentive programs.
• Provide feedback to the marketing and product departments regarding customer insights and questions.
• Track and generate reports on competitors’ marketing activities.

Requirements and qualifications:

• Bachelor’s degree in marketing, communications or relevant field.
• Previous work experience as a brand ambassador, promoter, influencer or another similar role.
• Solid social media presence on multiple platforms, with above-average followers.
• Documented success in creating targeted SEO-friendly online content.
• Strong working knowledge of scheduling tools for social media such as Hootsuite.

Julia Pollak, a labor economist at ZipRecruiter, shared insights on marketing jobs.

What trends related to marketing jobs have you seen in the last few years? Are titles getting more or less specific? Are there more or fewer marketing jobs in general?

We saw strong growth in marketing jobs in 2018, which makes sense given that consumer confidence continues to be relatively high. Confident consumers spend more, which creates increased demand for marketers to help companies compete for their dollars. As far as job titles go, we are still seeing large numbers of general titles, with some notable new additions in experiential marketing roles like in-store demonstrators, food demonstrators and field marketers. Social media marketing roles have also increased, as the rise of influencer marketing has led to triple-digit growth in related jobs year over year.

What do the common skills required tell us about marketing job qualifications?

As always, marketing jobs today require strong soft skills, such as communication skills and customer service skills. Demand for those baseline skills remains constant year over year, with more specific skills breaking down along channel lines. For social media managers, for example, experience with Instagram and social listening tools are key requirements, but communication skills are constantly in demand no matter the role.

How do marketing career trends compare with job trends in general?

There are over 1 million more open jobs than there are job seekers. It’s a great time to be a job seeker, and that’s true for marketing professionals as well.

Any other insights on marketing career trends?

The rise of marketing automation tools is driving a marked increase in marketing jobs that require [artificial intelligence] skills. From 2017 to 2018, ZipRecruiter job postings that referenced AI and machine learning skills increased by more than 500%, a trend that included content marketing, product marketing and marketing analyst roles.