Designer Christine Mau argues that aligning yourself with a mission-based initiative can benefit the cause and your career
When there are barely enough hours in the day, it can feel challenging to spend extra time giving back. Christine Mau, one of Ad Age’s “Women To Watch” and a former design director at Kimberly-Clark, chooses to spend her time with No More, a nonprofit to end domestic violence and sexual assault. Mau discussed her involvement and how others can choose a philanthropic mission that speaks to them and uses their skills.
Q: How did you get involved with No More?
A: [No More Co-founder and Director] Virginia Witt, who I did not know, sent out a cold e-mail saying, “I am putting together a think tank of thought leaders in advertising, design and marketing in order to put together a new brand to tackle domestic violence and sexual assault.” Within five seconds she got back my enthusiastic “Absolutely yes. Tell me when and where to be and I will be there.”