Winter 2024
A Lifetime in Marketing: Lessons Learned and the Way Ahead, by Philip Kotler
Read legendary marketing researcher Phil Kotler’s commentary on the past, present and future of marketing
The Power of Nostalgia
A new Journal of Marketing study investigates how vintage typography can build emotional connections, influence attitudes, and boost willingness to pay
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Marketing news
Plogging, Podding, and Bobbing: How Coining a New Term Can Encourage Specific Behaviors
A new Journal of Marketing study shows that consumers are more likely to adopt certain behaviors if the activity has a name.
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marketing news
Ad Nauseam: Highly Effective Ads Can Backfire for Consumers Who Opt-In to Ad Tracking
Why do consumers opt-in to ad tracking and how do they react to ads once they’ve done so? A new Journal of Marketing Research study shows how even great ads can backfire when served too often to opted-in consumers.
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Article
AMAZING, INCREDIBLE, SUPERB: How Influencers’ High-Arousal Language Can Boost—Or Hurt—Engagement
A new Journal of Marketing study shows that high-arousal language can work for small-scale influencers but not for influencers with a bigger reach.
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