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App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
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Marketing Analytics for Data-Rich Environments:
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Price Promotions and Popular Events
Wiebke I.Y. Keller, Barbara Deleersnyder, Karen Gedenk (2019)
Scheduling Content on Social Media: Theory, Evidence, and Application
Yixing Chen Kanuri, Shrihari Sridhar (2018)
Seeding Strategies for Viral Marketing: An Empirical Comparison:
Oliver Hinz, Bernd Skiera, Christian Barrot, Jan U. Becker (2011)
The Unintended Consequence of Price-Based Service Recovery Incentives
Vamsi K. Kanuri, Michelle Andrews (2019)
Uniting the Tribes: Using Text for Marketing Insight
Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer, David A. Schweidel (2020)
Video Content Marketing: The Making of Clips
Xuan Liu, Savannah Wei Shi, Thales Teixeira, Michel Wedel (2018)
When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries
Samuel Stäbler, Marc Fischer (2020)
When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship
Alexander Edeling, Alexander Himme (2018)
Capturing Marketing Information to Fuel Growth
Du, Rex, Oded Netzer, David A. Schweidel, Debanjan Mitra (2020)
Can Encroachment Benefit Hotel Franchisees?
Kim, TI Tongil, Sandy Jap (2021)
Measuring the Real-Time Stock Market Impact of Firm-Generated Content
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How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
Jonathan Z. Zhang, Chun-wei Chang, Scott A. Neslin (2021)
Leveraging Co-Followership Patterns on Social Media to Identify Brand Alliance Opportunities
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Fields of Gold: Scraping Web Data for Marketing Insights
Johannes Boegershausen, Hannes Datta, Abhishek Borah, Andrew T. Stephen (2022)
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice
Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan, Tom Baker
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