Visual & Written Content Creation (AMA Membership Perk)

Create High-Quality Content Without Big Budgets

Is your content struggling to perform on social? Is your target audience not finding your website? Is everything needing a refresh and a big dose of rocket fuel under it? Then, view this on-demand training and learn how to produce the kind of content you’d typically need a team or external agency to create.

Thanks to a new wave of tools becoming available, you can do it with little time and next to no budget. But it’s not just about fancy tools. To be executed effectively, you’ll learn how your strategy needs to be founded on the age-old principles of storytelling, composition and balance, as well as a robust process for planning, publishing and promoting content.

We will walk you through the entire process in practical terms:

• Plan your content based on simple audience research
• Schedule content for your team to collaborate on
• Produce text, images and videos using the latest tools
• Publish content employing best practices for SEO and discoverability
• Promote your content through communities, influencers and social media
• Re-purpose and re-format what you’ve already produced to maximize resources

Key Takeaways

• Learn how to create website pages and articles that people will read and share, and therefore rank well in search
• Discover how to produce eye-catching images for your social media
• Learn how to shoot and edit pro-quality video with free or cheap apps