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Journal of Marketing Theory and Practice, 32(1)
Journal of Personality and Social Psychology, 125(6)
Journal of Promotion Management, 30(1)
Journal of Retailing, 99(4)
Journal of Vacation Marketing, 30(1)
Service Science, 15(4)
Social Marketing Quarterly, 29(4)
Bud Light Brand Divorce, Case Study
Consumption Markets & Culture, 26(6)
European Journal of Marketing, 57(13)
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