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The Customer Asset. Understanding and Managing its Value
Decision Sciences, 54(6)
Journal of Advertising Research, 63(4)
Journal of Consumer Policy, 46(4)
Journal of Political Economy, 131(12)
Journal of Service Research, 27(1)
Journal of Travel & Tourism Marketing, 40(8)
Management Science, 68(12)
Psychology & Marketing, 41(1)
Service Industries Journal, 44(1/2)
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