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Journal of Marketing Communications, 15(1)
Journal of Marketing Research, 46(5)
Journal of Promotion Management, 15(3)
Journal of Retailing, 85(3)
Journal of Strategic Marketing, 17(3/4)
Journal of Travel and Tourism Marketing, 26(5/6)
Multivariate Behavioral Research, 44(4)
Strategic Management Journal, 30(11)
Harvard Business Review, 87(9)
Journal of Advertising, 38(3)
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