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Harvard Business Review, 87(12)
Journal of Database Marketing, 16(4)
Journal of Financial Services Marketing, 14(3)
Journal of Macromarketing, 29(4)
Journal of Marketing Research, 46(6)
Journal of Medical Marketing, 9(4)
Journal of Relationship Marketing, 8(4)
Long Range Planning, 42(5/6)
Omega, 38(3/4)
Organizational Research Methods, 13(1)
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