Archive

Type: Resources

The Ultimate Educators Toolbox

An AMA SERVSIG initiative

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Feb 28, 2024

Marketing Research Competition

Live case competition; Team registration deadline 26 Jan 2024

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Jan 14, 2024

MSI News

Tulin Erdem will be the next Executive Director of the Marketing Science Institute

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Jan 10, 2024

Two Pop-Up SIGs Pop Up

The two new SIGs are the AI SIG, and the Branding SIG

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Dec 20, 2023

Matter of Facts

Get a personalized update from a set of interdisciplinary journals

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Aug 13, 2023

Measurement Error

Madhu Viswanathan has made available videos and materials from his Measurement and Research Design virtual workshops

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Aug 9, 2023

Sustainable Marketing and Innovation

Introducing the AMA Special Interest Group for Sustainable Marketing and Innovation

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Jul 26, 2023

Advertising Ethics

Zoom session for college-level advertising or marcomm classes

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Jul 16, 2023

Services Syllabi and Movie Collection

Updates to SERVSIG teaching resources and a call for syllabi

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Jul 12, 2023

Rapid Journal Quality Check

A Chrome extension to display your favorite journal ranking(s) next to your Google Scholar search results

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Jul 12, 2023