Stat Tests Harm Decisions
Scott Armstrong presents examples where significance tests misled non-marketing decision makers, and seeks marketing examples
postScott Armstrong presents examples where significance tests misled non-marketing decision makers, and seeks marketing examples
postEric Arnould, Kwaku Atuahene-Gima, Marnik Dekimpe, Wendy Moe and Richard Netemeyer have won Journal of Marketing Outstanding Reviewer awards for 2007
postAvoiding cultural misconceptions during globalization of tourism, Special issue of International Journal of Culture, Tourism and Hospitality Research, Guest Editors Marianne Bickle and Rich Harrill; Deadline 29 Oct 2007
postOriginal submissions to the Journal of Consumer Research, reviewer comments, revision notes and revisions have been posted for a sample of papers
post2007-2008 Yellow Pages Association Advertising Competition for students; Entry deadline 25 Apr 2008
postAn undergraduate competition with a computer simulation, strategy statement and presentation
postSociety for Consumer Psychology has chosen Miranda R. Goode, with Amy Dalton and Jing Wang receiving runner up awards
postMobile Marketing academic of the year award and research grant nominations; Deadline 14 Sep 2007
postSociety for Consumer Psychology, New Orleans, 21-23 Feb 2008; Deadline now 10 Aug 2007
postTenure-track Assistant or tenured Associate Professor
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