Social or Environmental Attributes
June Cotte and Remi Trudel seek unpublished articles or reports on social or environmental attributes and the purchase decision. Willingness-to-pay for these attributes is of special interest
postJune Cotte and Remi Trudel seek unpublished articles or reports on social or environmental attributes and the purchase decision. Willingness-to-pay for these attributes is of special interest
postThe American Marketing Association announces the reselection of Ronald P. Hill as editor of Journal of Public Policy & Marketing
postNEUSREL announces a new structural equation modeling program with free use for some PhD students
postSamaa Taher M. Attia seeks help on supplementary materials, like test banks, for a brand management course
postThe Direct Marketing Educational Foundation awarded Anita Man Luo the DMEF Shankar-Spiegel Award for Best Disser Proposal with Andrew Stephen and Seshadri Tirunillai receiving Honorable Mentions
post12th International Brandmarker Congress, An event for scholars, professionals and international students, Bogazi?i, Turkey, 15-19 Jun 2009
postAlbert L. Page and Jennifer L. Herlein seek help in identifying experiential product development courses and who teaches them
postJeff Totten and Barb Schuldt invite marketing professors to take an online survey addressing job stress
postAmerican Marketing Association Summer Educators' Conference 2009, Chicago, 7-10 Aug 2009, Chaired by Michael Kamins and Ingrid M. Martin; Deadline 14 Jan 2009
postEric Johnson and Elke Weber have created a Web site/classroom activity that uses marketing principles to encourage voting among students
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