Russ Winer Wins Irwin
Russ Winer has won the 2011 American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator Award
postArchive
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DMEF Teaching Data Set
The Direct Marketing Educational Foundation has released a teaching data set with 13 million records from 2.5 million households with purchases from hundreds of different companies
postJPP&M/Kinnear Award
Madhubalan Viswanathan, Manoj Hastak, and Roland Gau won the Thomas C. Kinnear/Journal of Public Policy & Marketing Award for their article on nutritional labels and low-literate consumers in 28(2)
postCustomer Insights 2011
2011 Customer Insights Conference, New Haven, 13-14 May 2011; Deadline 28 Feb
postExtending S-D Logic
ANZMAC Workshop Extending Service-Dominant Logic in Marketing, Auckland, 11-12 Mar 2011, Chairs Rod Brodie and Janet R. McColl Kennedy; Deadline 17 Jan
postECHO Challenge 2010 Winners
Teams from Salve Regina University, Eastern Michigan University, Drake University and Pace University have won the DMEF Collegiate ECHO Direct/Interactive Marketing Challenge
postYadav Wins Maynard
Manjit S. Yadav has won the 2010 Harold H. Maynard Award for "The Decline of Conceptual Articles and Implications for Knowledge Development," from JM, 74(1)
postJMR Does LaTex
The Journal of Marketing Research now accepts LaTex file formats in the publication process
postRoot to Joshi and Hanssens
Amit Joshi and Dominique M. Hanssens have won the 2010 MSI/H. Paul Root Award for "The Direct and Indirect Effects of Advertising Spending on Firm Value," JM, 74(1)
postRevisit: AMAConnect?
The AMA announces AMAConnect?, a community platform for members and associated professionals that offers relationship and knowledge building for marketing academic and other AMA members
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