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Warmth and Competence

Anne-Maree O'Rourke seeks unpublished manuscripts for a meta-analysis on the effects of warmth and competence on consumer outcomes

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TCR Advisory Committee

Martin Mende is the new Chair of the Association for Consumer Research’s Transformative Consumer Research Advisory Committee

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Venky Joins the MASB

The Marketing Accountability Standards Board is proud to announce that its new Advisory Council Chair is Venkatesh “Venky” Shankar

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Seller-Buyer Valuations

An author team rquests unpublished/working papers that use the valuation paradigm (Kahneman et al. 1990)

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Nostalgia

Evan Weingarten, Constantine Sedikides, and Tim Wildschut seek empirical manuscripts on nostalgia

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Marketing Dictionaries

If you know of any unpublished dictionary/list of marketing terms, please consider emailing Vivek Astvansh

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