Interview + Tribute
An interview with Mahajan award winner Nirmalya Kumar, and tribute to Philip Kotler on the occasion of his 90th birthday
dialogAn interview with Mahajan award winner Nirmalya Kumar, and tribute to Philip Kotler on the occasion of his 90th birthday
dialogWagner Kamakura offers a bit of advice on his way to Professor Emeritus of Marketing
dialogAn update from Westminster Business School including news about the PhD program
dialogXiaoling Guo and Yinlong Zhang seek studies related to the role of cultural orientation in the relationship between customer loyalty and financial performance
dialogCassandra Chapman, Jessica Spence, Matthew Hornsey, and Lucas Dixon seek manuscripts for a meta-analysis
dialogMike Nguyen seeks manuscripts on the effects of brand equity for a meta-analysis
dialogRob Peterson asks about cutting-edge methods for holding team members accountable
dialogDavid Taylor is conducting a study on the impact of the pandemic on faculty workloads
dialogDocSIG requests input from all those PhD students who were in the job market during Summer 2020 or are still in the process of job-searching
dialogJonathan Zhang is looking for unpublished work on CMO and CEO effects on firm performance
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