Time-Based Scarcity Promotions
The author team seeks unpublished experiments about promotions involving elements such as “limited time to buy” claims, flash sales, countdown timers, and other limited-time deal specifications
dialogArchive
Type: Dialog
Corporate Social Responsibility and Irresponsibility
Mariia Koval & Shekha Misra seek unpublished work on corporate social responsibility, corporate social irresponsibility, and firm performance
dialogThe Big Picture
Thomas Gruen seeks dialog with others who have adopted the text Marketing Management: The Big Picture
dialogChoice of Research Agenda
Noha El-Bassiouny asks for 10 minutes of your time for a survey on choosing a research agenda
dialogInfluencer Marketing
Vivek Astvansh would like to begin a dialog with anyone teaching a course in Influencer Marketing
dialogFinTech, Cashless Payment, Peer-to-Peer
Pia Albinsson seeks unpublished articles on these topics and related regulations
dialogNPD and Brand Management
Jeffrey B. Schmidt is looking for syllabi for PhD-level courses in New Product Development/Management and/or Brand Management
dialog