Consumer Confusion
Bhuvanesh Kumar Sharma seeks unpublished work in the area of consumer confusion
dialogArchive
Type: Dialog
Syllabus Learning Objectives
Herb Rotfeld's take on university requirements to include learning objectives in Marketing syllabi
dialogMasstige Consumption
Amit Shankar seeks unpublished studies or working papers on masstige consumption
dialogFSU Marketing Name Change
The FSU College of Business will establish the Rockwood School of Marketing thanks to a gift from the late Professor Emerita Persis Rockwood and husband Charles Rockwood
dialogCCT PhD Network Survey
The Consumer Culture Theory PhD Network invites all doctoral students to complete a short survey
dialogMarketing Simulation
Nuno Camacho is reaching out with a question for all those who have used Marketing Simulation: Managing Segments and Customers
dialogCustomer Sales Distribution
Ljubomir Pupovac seeks studies examining how the distribution of a firm’s sales across customers (such as customer concentration, existence of principal/major customer, number of customers, etc) impacts firm outcomes
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