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Research Director of SMU DataArts
Academy of Management Journal, 67(1)
American Economic Review, 114(7)
Decision Sciences, 55(3)
International Marketing Review, 41(3/4)
Journal of Financial Services Marketing, 29(2)
Journal of Global Marketing, 37(3)
Journal of Marketing Communications, 30(5)
Journal of Promotion Management, 30(5)
Journal of Services Marketing, 38(6)
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