Understanding Prosumer Behavior in the Platform Ecosystem
Special issue of the European Journal of Marketing; Deadline 31 Jul 2021
calls-journalsSpecial issue of the European Journal of Marketing; Deadline 31 Jul 2021
calls-journalsWilliam Redmond has won the 2020 Slater Award for Best Article in the Journal of Macromarketing
journalsJ. Walker Smith has been selected as the 2020 Charles Coolidge Parlin Marketing Research Award
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