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Category: Special Interest

Interview + Tribute

An interview with Mahajan award winner Nirmalya Kumar, and tribute to Philip Kotler on the occasion of his 90th birthday

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MRSIG Churchill Award

Harald J. van Heerde has won the AMA Marketing Research SIG's 2021 Gilbert A. Churchill Award for Lifetime Contributions to Marketing Research

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J Con Res

Journal of Consumer Research, 48(1)

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