Archive

Category: Marketing Strategy

AMS 2024

JAMS special session on  Managerially and Societally Relevant Research, Coral Gables, FL, 24 May 2024

revisits

May 12, 2024

J Man Studies

Journal of Management Studies, 61(4)

toc

May 11, 2024

Acad Man Rev

Academy of Management Review, 49(2)

toc

May 5, 2024

American Econ Rev

American Economic Review, 114(5)

toc

May 5, 2024

Journal of Marketing News, Apr 2024

Winners announced for the Sheth, Hunt/Maynard and Root awards from JM

journals

May 1, 2024

Doctoral Seminar on Marketing Strategy

MSI and the Marketing Strategy Consortium, Aug-Nov 2024; Deadline 15 Jun

events

May 1, 2024

Cal Man Rev

California Management Review, 66(3)

toc

Apr 27, 2024

J Strat Mar

Journal of Strategic Marketing, 32(3)

toc

Apr 27, 2024

Finding Wisdom Brand Tragedies

Finding Wisdom in Brand Tragedies, Book by Robert J. Thomas

toc

Apr 27, 2024

Don Lehmann Award

AMA Marketing Research SIG Don Lehmann Award for dissertation-based article; Deadline 20 Mar 2024

awards

Apr 24, 2024