Archive

Category: Marketing Strategy

J Man

Journal of Management, 46(5)

toc

Apr 12, 2020

J Bus Res

Journal of Business Research, 112

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Apr 12, 2020

J Man Studies

Journal of Management Studies, 57(3)

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Apr 5, 2020

J Acad Mar Sci

Journal of the Academy of Marketing Science, 48(3)

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Apr 5, 2020

American Econ Rev

American Economic Review, 110(4)

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Apr 5, 2020

Journal of Marketing News – April 2020

Take care, Reviewing webinars, May issue

journals

Apr 4, 2020

Strategic Marketing

John Ford calls for cases for shorter, end-of-chapter cases for Strategic Marketing

revisits

Apr 4, 2020

Branding after Disaster

Webinar, 2 Apr 2020 17:00 US Central Time (GMT -5)

events

Apr 1, 2020

Res Applications Mar

Recherche et Applications en Marketing, 35(1)

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Mar 29, 2020

The Customer Value Blog

Art Weinstein invites you to contribute or to just use blog posts for teaching

resources

Mar 29, 2020