Archive

Category: Marketing Strategy

Strategic Marketing

John Ford calls for cases for shorter, end-of-chapter cases for Strategic Marketing

revisits

Apr 4, 2020

Branding after Disaster

Webinar, 2 Apr 2020 17:00 US Central Time (GMT -5)

events

Apr 1, 2020

Res Applications Mar

Recherche et Applications en Marketing, 35(1)

toc

Mar 29, 2020

The Customer Value Blog

Art Weinstein invites you to contribute or to just use blog posts for teaching

resources

Mar 29, 2020

Crisis Management Meta-Analysis

Martin Esiend, Petar Gidakovic and Vesna Zabkar seek studies on crisis management

dialog

Mar 25, 2020

Mar Letters

Marketing Letters, 31(1)

toc

Mar 22, 2020

JAMS Coronavirus Update

A message to the community from the Journal of the Academy of Marketing Science

journals

Mar 18, 2020

Strat Man J

Strategic Management Journal, 41(4)

toc

Mar 15, 2020

J Mar Strat

Journal of Strategic Marketing, 28(2)

toc

Mar 15, 2020

J Global Scholars Mar Sci

Journal of Global Scholars of Marketing Science, 30(2)

toc

Mar 15, 2020