Archive
Category: Marketing Strategy
During and After the COVID-19 Crisis “New Normality”
The Present and Future for Branding, Special issue of the Journal of Product and Brand Management; Deadline 31 Dec 2020
calls-journalsManaging the Unseen
Pandemic Prophylactics, Placebos and Panacea, Special issue of SAM Advanced Management Journal; Deadline 1 Aug 2020
calls-journalsVikas Mittal Wins Mahajan Award
Vikas Mittal is the winner of the AMA Marketing Strategy SIG's 2020 Mahajan Award for Lifetime Contributions to Marketing Strategy Research
awards