Archive
Category: Marketing Strategy
Strategy Consortium
2022 Marketing Strategy Doctoral Consortium, Texas A&M University, 27-29 Jun 2022; Deadline 1 Mar
eventsFinancial Value Brands
The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms
tocContemporary Marketing Strategy Research
New Perspectives for the Digital Economy, Special issue of IJRM; Deadline 30 Jun 2022
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