Archive

Category: Marketing Strategy

Product or Brand Anthropomorphism

Unpublished empirical studies about anthropomorphism are requested

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Apr 16, 2023

J Man

Journal of Management, 49(5)

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Apr 15, 2023

J Poli Economy

Journal of Political Economy, 131(4)

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Apr 15, 2023

Mar Intell Planning

Marketing Intelligence & Planning, 41(3)

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Apr 15, 2023

J Man Studies

Journal of Management Studies, 60(3)

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Apr 8, 2023

Strat Man J

Strategic Management Journal, 44(5)

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Apr 8, 2023

Seminar on Marketing Strategy

MSI & Marketing Strategy Consortium Doctoral-Level Seminar, Aug-Nov 2023; Deadline 15 Jun

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Apr 5, 2023

American Econ Rev

American Economic Review, 113(4)

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Apr 1, 2023

J Mar

Journal of Marketing, 87(3)

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Apr 1, 2023

J Prod Brand Man

Journal of Product & Brand Management, 32(4)

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Apr 1, 2023