Archive
Category: Marketing Strategy
COBIIR 2023
5th International Colloquium on Corporate Branding, Identity, Image and Reputation, London, 21–23 Sep 2023; Deadline now 15 Jun
revisitsJournal of Marketing News, April 2023
A Roundup of JM Awards, Articles in the News, and more
journalsProduct or Brand Anthropomorphism
Unpublished empirical studies about anthropomorphism are requested
dialog