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Category: Marketing Strategy

Research-Driven Apps

Marketing Impact with Research-Driven Apps, Virtual symposium added; SI deadline now 5 Jan 2024

revisits

J Man

Journal of Management, 49(7)

toc

J Mar

Journal of Marketing, 87(5)

toc

CNS Vithala Rao Award

The 2023 Customer Needs and Solutions Vithala Rao (Biennial) Best Paper Award goes to Kamakura and Mazzon (2015) and Lu, Bonfrer and Voola (2015)

journals
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