Archive

Category: Marketing Strategy

American Econ Rev

American Economic Review,114(12)

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Nov 30, 2024

Long Range Plan

Long Range Planning, 57(6)

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Nov 30, 2024

Mar Intell Planning

Marketing Intelligence & Planning, 42(8)

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Nov 30, 2024

Brand Activism

An author team calls for empirical papers on brand activism for a meta-analysis; Deadline 2 Dec 2024

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Nov 23, 2024

J Prod Brand Man

Journal of Product & Brand Management, 33(8)

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Nov 23, 2024

J Revenue Pricing Man

Journal of Revenue and Pricing Management, 23(6)

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Nov 16, 2024

Strat Man J

Strategic Management Journal, 45(12)

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Nov 16, 2024

Strat Man J

Strategic Management Journal, 45(13)

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Nov 16, 2024

Cal Man Rev

California Management Review, 67(1)

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Nov 9, 2024

American Econ Rev

American Economic Review, 114(11)

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Nov 2, 2024