Archive
Category: Marketing Strategy
Firm Strategic Orientations
Victor Chernetsky seeks unpublished work on firm strategic orientations
dialogInternal Branding and Employees
Atul Prashar is looking for unpublished studies on the impact of internal branding on employees
revisitsMarketing Capabilities
Valter Afonso Vieira and Clécio Araujo seek unpublished work on marketing and market capabilities and related constructs
dialog