Archive
Category: Marketing Strategy
Mahajan Award 2023
The AMA Marketing Strategy SIG announces that Werner Reinartz is the recipient of the 2023 Mahajan Award for Lifetime Contributions to Marketing Strategy Research
awardsVaradarajan Award 2023
The AMA Marketing Strategy SIG announces that Abhishek Borah is the recipient of the 2023 Varadarajan Award for Early Career Contributions to Marketing Strategy Research
awardsThe JM Dataverse
In the spirit of consistent and gradual progress on data transparency, the Journal of Marketing announces the JM Dataverse
journalsBrand Inclusivity
Special issue of the Journal of Product & Brand Management; Deadline 1 Jul 2024
calls-journals