Archive
Category: Marketing Strategy
Don Lehmann Award
AMA Marketing Research SIG Don Lehmann Award for dissertation-based article; Deadline 20 Mar 2024
awardsMSI Buzzell Award
Bart J. Bronnenberg, Jean-Pierre DubĂ© and Joonhwi Joo have won the 2023 MSI Robert D. Buzzell Best Paper AwardÂ
awards