Archive

Category: Marketing Strategy

Bus Horizons

Business Horizons, 67(3)

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Apr 21, 2024

J Man

Journal of Management, 50(5)

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Apr 21, 2024

J Poli Economy

Journal of Political Economy, 132(4)

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Apr 21, 2024

Mar Intell Planning

Marketing Intelligence & Planning, 42(3)

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Apr 21, 2024

Strat Man J

Strategic Management Journal, 45(5)

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Apr 21, 2024

MSI Buzzell Award

Bart J. Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo have won the 2023 MSI Robert D. Buzzell Best Paper Award 

awards

Apr 17, 2024

J Man

Journal of Management, 50(4)

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Apr 14, 2024

J Prod Brand Man

Journal of Product & Brand Management, 33(3)

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Apr 14, 2024

J Man Studies

Journal of Management Studies, 61(3)

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Apr 8, 2024

J Mar

Journal of Marketing, 88(3)

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Apr 8, 2024