Archive
Category: Marketing Research
Discrete Choice Analysis
Virtual course by Moshe Ben-Akiva on Predicting Individual Behavior and Market Demand, 7-11 Jun 2020
eventsWeitz-Winer-O’Dell Award Winner
Navdeep Sahni has won the 2021 Weitz-Winer-O’Dell Award for his article on advertising spillovers
journalsPaul Green Award Winners
Sungjin Kim, Clarence Lee, and Sachin Gupta have received the Paul E. Green Award for their article on Bayesian synthetic control methods
journalsData Visualization, Analytics and Models
Visualization of Data and Marketing Analytics Models in R, Workshop, 14-16 May 2021
revisitsFinding Literature
Vivek Astvansh seeks to determine how students and faculty identify literature articles on a topic
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