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Category: Marketing Research

J Mar Res

Journal of Marketing Research, 59(1)

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eQMS Fall 2021

Winter-Spring quantitative seminars in marketing supported by EMAC, Starting 27 Jan

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Using Questionnaire Screeners

How to Use Screeners to improve Data Quality from Online Services, Zoom presentation with hosts Aaron Arndt, John Ford and Barry Babin, 23 Feb 2022

events

STATS CAMP

Six courses including topics like mediation, moderation, SEM, R, and missing data imputation, Washington, DC, 25-27 Feb 2022

events

New Co-Editors at QME

The editing team at Quantitative Marketing and Economics now consists of Bart Bronnenberg, Günter Hitsch, Carl Mela, Thomas Otter and Hema Yoganarasimhan

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