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Category: Marketing Research

J Mar Res

Journal of Marketing Research, 59(2)

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Discrete Choice Analysis

Discrete Choice Analysis: Predicting Individual Behavior and Market Demand, Remote course taught by Moshe Ben-Akiva, 6-10 Jun 2022

events

2022 Parlin Award

The AMA Foundation solicits nominations for the Charles Coolidge Parlin Marketing Research Award; Deadline 4 Apr 2022

revisits

QME for PhD Students 

Leveraging Loyalty Programs Using Competitor Based Targeting, Quantitative Marketing and Economics Seminar with emphasis on the research process, 24 Mar 2022

events

Marketing Analytics

Marketing Analytics and Visualization in R, Course taught by Towhid Islam, 5-7 May 2022

events
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