Word of Mouth
Thorsten Hennig-Thurau reflects on publishing an article on electronic word-of-mouth in 2004
dialogArchive
Category: Innovation and Tech
Lappeenranta-Lahti University of Technology
Assistant/Associate Professor (tenure track) of digital marketing and analytics
jobsImmersive and Generative Technologies
The Rise of New Scenarios in Psychology and Marketing, Special issue of Psychology & Marketing; Deadline 31 Mar 2024
calls-journalsShopping Cart Abandonment
Ishani Patharia Chopra is looking for working papers on online shopping cart abandonment
dialogMarketing with Anthropomorphised AI
Insights from Consumers, Special issue of the Journal: Journal of Consumer Marketing; Deadline 1 May 2024
calls-journalsGenerative AI
Promises and Perils, Special issue of the Journal of Public Policy & Marketing; Deadline 15 Jan 2024
revisitsBrands and Branding in the Metaverse
Special issue of the Journal of Interactive Marketing; Deadline now 15 May 2024
revisitsResponsible NPD
Responsible New Product Development and Innovation Management, Special issue of the Journal of Product Innovation Management; Deadline 31 May 2024
revisits