DEI Basics for Marketers
Diversity, Equity and Inclusion (DEI) is more than just a topic that has continued to gain traction in business. It is a journey and a practice that should lead to measurable impact. This course will teach you the basics of DEI and its relation to marketing, along with best practices and tactics for incorporating DEI into your marketing operations.
Course Outline
1.Meet the Instructor
2.What is DEI?
3.Diversity
4.Equity
5.Understanding Privilege
6.Inclusion
7.Why is DEI Important?
8.DEI and Marketing
9.Performative and Authentic Marketing
10.Building Inclusive Marketing Practices
11.Inclusive Language
12.Inclusive Marketing Tactics
13.What's Next?