Learn to Make Data-Based Pivots

Consumer habits are rapidly changing and organizations needed to adapt quickly. It feels like historical customer insights are being rendered irrelevant with unprecedented frequency.

Now’s the time to learn how to navigate the new normal through adapting strategy and effecting change.

In this interactive virtual training, you will learn how you can leverage marketing analytics to make powerful, data-driven decisions to drive your strategy.

Key Takeaways

• Understand how to prioritize KPIs to align with your company’s goals and track changes in real-time to help pivot strategy more quickly throughout the year.
• Learn how to integrate different sources of data to unlock powerful insights such as shifts in consumer behavior, performance across different marketing channels, and why attribution is important.
• Gain insight on how to utilize your customer analytics to provide personalized experiences with different segmentation strategies.

Instructor

Daniella Dumph, Analytics Manager at Merkle
Daniella Dumph is a passionate, driven and creative data analyst who loves big data. She is curious to explore, unveil and analyze insights thus transforming them into actionable strategies. Daniella has extensive experience in data analysis and marketing strategy in both B2B and B2C markets including education, healthcare, hospitality, non-profit and technology.