Keyword Research Strategy: Enhance Your SEO
SEO is an ongoing process, not a one-time event. If you’ve seen SEO results but now you need to update your strategy, expand and scale, then this virtual training is for you. Expanding your presence by broadening your keyword strategy is one of the most fundamental activities you can do to improve your SEO results.
This 4-hour hands-on virtual training is for intermediate-level marketers familiar with SEO, who need to stay on top of 2020 trends and updates, and who are looking for new keyword growth to supplement their existing results. If you can access and navigate Google Search Console comfortably but have been too busy to take actionable insight up to now, then this training is designed for you.
Jenny Munn
SEO Consultant, The Munn Group
Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.
Course Outline
http://moz.com/blog/mapping-keywords-to-content-for-maximum-impact-whiteboard-friday
https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization https://www.globalapptesting.com/best-practices-for-qa-testing
https://developers.google.com/search/docs/guides/intro-structured-data