Implementing ABM in your Go-To-Market Campaigns

Go-to-market (GTM) leaders are realizing the importance of segmentation, relevant messaging and engaging content across every campaign they hope to run. ROI is the name of the game and clarity of message, strong segmentation and coordinated execution is critical to play.

In this session, we will walk through the four key steps to launch engaging marketing campaigns that leverage Account Based Marketing (ABM) technigues to identify your ideal customers. Shift your focus from individual leads to defining top accounts and priorities that will help inform your GTM strategy.