How to Audit Your Social Media Marketing
This course will teach you how to review and optimize your social media profiles, assess your content strategy and analyze your growth tactics. You will also examine whether you generate enough conversions on your landing pages and discuss social media click-through journeys. Walk away from this course with a checklist of questions you can use to benchmark your engagement metrics against competitors.
Course Outline
1.Meet the Instructor
2.Consider your Social Media Strategy
3.Where to Start
4.Assess the Landscape
5.Employee Advocacy
6.Who is Your Audience?
7.Dive into the Data
8.Review Your Posts
9.Review Your Engagement
10.Assess Growth Tactics
11.Drive Conversions
12.Competitor Analysis
13.What's Next?