Digital Marketing Copywriting (AMA Membership Perk)

Create Impactful Messaging

Great marketing writers know that using the right messaging tailored to their customer’s needs through a specific platform can make all the difference in growing a business.

This practical and insightful training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and paid advertising.

You’ll not only learn how to drive action by using powerful, emotive copy but also how to explain complicated or technical details of your products in accessible ways. Plus, you’ll finish ready to write the perfect headline and produce content people actually want to read.

We’ll also look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers.

Key Takeaways

• Learn how to take your copywriting to the next level with simple yet highly effective techniques
• Discover how to drive clicks and conversions by making your company matter to people
• Try new writing tactics with live practical exercises