Content With Impact

It is more challenging than ever to get your content seen, found and consumed. With all of the online noise in a crowded marketplace, we can’t afford to waste time creating content that doesn’t perform (or worse, doesn’t contribute meaningfully to our organization).

Effective content planning and execution will attract the right people, bring you more traffic and conversions, and generate more brand awareness.

In this online class, we’ll explore content planning basics and best practices. Plus, we’ll get hands-on in designing a plan that will help you establish a strong online presence, stand out from the competition and support your organization’s growth goals.

Key Takeaways

• Learn best practices to ensure your content is impactful and will contribute to your organization goals
• Understand 2021 content and SEO trends so you remain relevant and competitive
• Refresh your knowledge on how to analyze data and get insights
• Leave with a draft of a prioritized action plan for 2021

Instructor

Jenny Munn, SEO Consultant, The Munn Group
Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.