Strategic Thinking in Marketing

Do you find yourself getting bogged down in the details of specific marketing tactics, campaign schedules, product specs, reports, updates, budgets and all of the other day-to-day work? Do you ever wonder what the work is leading to or why you’re doing it?

If you are ready to expand your marketing strategy development skills and flex those strategic mental muscles, join us for this 2-day virtual training session. You’ll learn to discern between facts and insights, understand that strategy cannot exist without creativity and gain the skills to lead strategy sessions.

• Learn the steps to creating a solid strategy
• Discern between a fact and an insight and how each informs strategy
• Understand the role of creativity in strategy
• Gain methods for jump-starting strategic thinking

Instructors:

Todd Coats, Associate Director for Brand and Creative Association of International Certified Professional Accountants​
Shane Johnston, Principal, Market Position Strategies