Positioning, Launch and Enablement

Engaging campaigns that drive record-breaking sales and have noteworthy brands singing your praises is the dream of every marketer. Achieving this kind of success requires strategy, collaboration and a strong message. Tactics without strategy lead to the traditional spray and pray method with limited results.

In this on-demand virtual workshop, we strip down to the foundations of what it takes to launch a B2B product: messaging and positioning, building a go-to-market plan and how to collaborate with your internal teams to not only have a successful launch but drive continued growth and interest in your product.

Key Takeaways

• See how your customer is critical to driving messaging and positioning
• Learn how execution takes collaboration and why it’s important everyone on the team understands the plan
• Understand why the campaign doesn’t end at the launch; the best campaigns take multiple iterations