Best Practices for Updating Your Strategy

Search plays a huge role in how consumers across all industries research, shop and make online buying decisions. And when it comes to SEO, the one constant is change. (In fact, in December 2020, Google rolled out a big algorithm update).

In this class, you’ll learn the latest SEO trends and techniques that will keep your marketing plan fresh. Keep up with the latest best practices, adapt your strategy and join us for this interactive, hands-on session showcasing key trends and shifts marketers need to know. You’ll leave with resources, templates, and tips for a first-class SEO program.

This training is for marketers who have a basic understanding of SEO best practices.

Key Takeaways

• Identify and prioritize important areas within your industry to stay competitive
• Learn how to shift your SEO and keyword strategy to accommodate evolving search behavior
• Apply techniques that make your content stand out amid the noise, distraction and competition

Instructor

Jenny Munn, SEO Consultant, The Munn Group
Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.