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Journal of Public Policy & Marketing

Editorial Mission

Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy.

Impact factor: 5.1

AMA Members have access to all Journal of Public Policy & Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.

Recommended Reading

  • Special Issue

    Transformative Consumer Research (TCR) is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world. In this JPP&M Special Issue, marketing scholars discuss an agenda to accelerate the success of impactful academic research in this space.

  • Special Issue

    JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.

  • Research Curation

    JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs JPP&M‘s contributions on the topic of race and its intersection with marketing and public policy.

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